UMOREN, Oyenmwen; DIDI, Paul Uche; BALOGUN, Oluwatosin; ABASS, Ololade Shukrah; AKINRINOYE, Oluwatolani Vivian. A Predictive and Segmentation-Based Marketing Analytics Framework for Optimizing Customer Acquisition, Engagement, and Retention Strategies. Engineering And Technology Journal, [S. l.], v. 10, n. 9, p. 6758–6776, 2025. DOI: 10.47191/etj/v10i09.06. Disponível em: https://www.everant.org/index.php/etj/article/view/2186. Acesso em: 28 sep. 2026.