[1]
SWARNALATHA, S. and Kalaivani, M. 2025. Digital Temptations: A Systematic Review of Impulsive Buying Behaviour in the Era of E-Commerce and Instant Payments. Account and Financial Management Journal. 10, 11 (Nov. 2025), 3851–3855. DOI:https://doi.org/10.47191/afmj/v10i11.05.