Employing AI-Enhanced Human Resources Management to Enhance Organizational Brilliance an Analytical Study of the Opinions of a Sample of Employees in Al-Rafidain Bank in Najaf Governorate
Downloads
This research aims to examine the impact of AI-enhanced human resource management (HRM) on organizational Brilliance. The research problem focuses on verifying the effectiveness of AI-enhanced HRM in enhancing organizational Brilliance among a sample of employees at Al-Rafidain Bank branches in Najaf Governorate. Furthermore, the study explores how AI-enhanced HR management at Al-Rafidain Bank can improve job performance. The research employs a descriptive-analytical approach, allowing the researcher to describe and explain the problem, collect data, and then analyze it. Al-Rafidain Bank and its ten branches in Najaf Governorate were selected as the study area. A random sample of 186 employees working at these branches was chosen. A questionnaire consisting of 21 items, distributed across the research variables, was used to collect the required data. The impact hypotheses, including the main hypothesis and two sub-hypotheses related to dimensions, were tested using SmartPLS4 and SPSS26. The research results showed that employing AI-enhanced human resources enhances the ability of bank employees to achieve Brilliance and distinction in their job performance. Furthermore, AI improves employee performance and contributes to developing their job capabilities through collaboration and communication between employees and AI, which positively impacts the delivery of excellent customer service. The recommendations include the necessity of effectively investing in AI-enhanced human resources as a crucial tool to motivate the bank and its employees towards achieving organizational Brilliance and distinction. Additionally, the capabilities of employees should be enhanced by integrating AI into their work as an improving and enhancing factor to reach the highest level of customer service.
Ahmed, J. S., Masri, I. S., Minshar, M. M. A., & Abbas, A. F. (2023). The mediation role of psychological empowerment on the relationship between dialogical leadership and organizational brilliance. Employee responsibilities and rights journal, 35(2), 227-246.
Al Dulaimi, D. K. K., & Al Hindawy, Z. A. R. (2023). The Role of Distinct Core Capabilities in Achieving Organizational Brilliance/An Exploratory Study of the Opinions of a Sample of Managers Working in the Iraqi General Company for Cement/Kufa Cement Factory. International Journal of Professional Business Review: Int. J. Prof. Bus. Rev., 8(4), 22.
Ali, O., Abdelbaki, W., Shrestha, A., Elbasi, E., Alryalat, M. A. A., & Dwivedi, Y. K. (2023). A systematic literature review of artificial intelligence in the healthcare sector: Benefits, challenges, methodologies, and functionalities. Journal of Innovation & Knowledge, 8(1), 100333.
Alshalabe, F. S., Aladwan, A. S., Abu Orabi, T. G., & Alwekhyan, F. A. (2017). The impact of agility management style on the organizational excellence (Agility): Field study on Jordanian commercial banks. International Journal of Economics, Commerce and Management, 1, 284-304.
Chowdhury, S., Budhwar, P., Dey, P. K., Joel-Edgar, S., & Abadie, A. (2022). AI-employee collaboration and business performance: Integrating knowledge-based view, socio-technical systems and organisational socialisation framework. Journal of Business Research, 144, 31-49.
Çiçeklioğlu, H., Yazici, A. M., Öztırak, M., & Yılmaz, O. (2025). Artificial Intelligence (AI) and Employee Adaptation: Development and Validation of a New Scale. Romaya Journal, 5(Special Issue (SI) IXASC 2025), 1-20.
Do, H., Chu, L. X., & Shipton, H. (2025). How and when AI-driven HRM promotes employee resilience and adaptive performance: A self-determination theory. Journal of Business Research, 192, 115279.
El-Ghoul, M., Almassri, M. M., El-Habibi, M. F., Al-Qadi, M. H., Abou Eloun, A., Abu-Nasser, B. S., & Abu-Naser, S. S. (2024). AI in HRM: Revolutionizing recruitment, performance management, and employee engagement.
Geetha, R., & Bhanu, S. R. D. (2018). Recruitment through artificial intelligence: a conceptual study. International Journal of Mechanical Engineering and Technology, 9(7), 63-70.
Hair, J.F., Hult,G.T.M., Ringle, C.M. and Sarstedt,,M,(2017), A Primer on Partial Least Squares Structural Equation Modeling (PLSSEM).2nd :SAGE.
Hazim, S. D., Al-Riyadh Khalifa, S., Abdel-Hadi, A., & Al-Esawy, M. (2022). Sustainable Human Resource Management And Its Role In Achieving Organizational Brilliance: A Field Study In Kronji Company For Soft Drinks And Mineral Water. The Middle East International Journal for Social Sciences (MEIJSS), 4(3), 50-58.
Jabbar, S. N., & Hamid, S. (2025). The Effect of Strategic Awareness on Organizational Brilliance: An Analytical Research in Dhi Qar Oil Company. Journal of Economics and Administrative Sciences, 31(148), 29-47.
Jarboui, A., & Alrikabi, E. H. K. (2023). The effect of strategic improvisation in achieving organizational brilliance: An analytical study in a sample of private iraqi commercial banks. Asian Journal of Economics, Business and Accounting, 23(21), 50-61.
Jatobá, M. N., Ferreira, J. J., Fernandes, P. O., & Teixeira, J. P. (2023). Intelligent human resources for the adoption of artificial intelligence: a systematic literature review. Journal of Organizational Change Management, 36(7), 1099-1124.
Lutfi, L., & Mohammadi, A. (2025). Opportunity of Implementation Artificial Intelligence in Human Resources Management. International Journal of Academic Reserach in Economics and Management Sciences, 14(1).
Merlin, R., & Jayam, R. (2018). Artificial intelligence in human resource management. International Journal of Pure and Applied Mathematics, 119(17), 1891-1895.
Mittal, N., & Gujral, H. K. (2020). Realization of artificial intelligence in human resource management best practices. Mukt Shabd Journal, 9(7), 2786-2795.
Mohan, K., & Gomathi, S. (2014). A study on empowering employee capabilities towards organizational excellence. Mediterranean Journal of Social Sciences, 5(20), 557-562.
Muralidhar, S., Bharadwaj, A., & Bhat, P. (2023). Coalesce of artificial intelligence and human resource management: a conceptual study. BOHR International Journal of Advances in Management Research, 2(1), 72-80.
Nayyef , Mohammed Hameed & Kammoun,.Raoudha .(2025). The Role of Resonant Leadership in Enhancing Organizational Brilliance Through Organizational Trust (An Exploratory Study at Tikrit University) ,Journal of Information Systems Engineering and Management .
O’Shea, M., & Alonso, A. D. (2013). Fan moderation of professional sports organisations’ social media content: Strategic brilliance or pending disaster?. International journal of web based communities, 9(4), 554-570.
Priya, S. M. R. K. (2021). Role of Artificial Intelligence in Human Resources Management.
Radi, S. (2020). Encouraging Brilliance in the Workplace: The Case of the Petroleum Sector in Egypt.
Sweiss, M. I. K., & Yamin, M. A. Y. (2024). The Role of AI-Enabled Human Resource Practices Towards Task Satisfaction and Employee Creative Willingness. SAGE Open, 14(3),
Copyright (c) 2026 Dr. Mhsen Alwan Mohammed, Dr. Ahmed kadhiem Hussein Al-Ardhi, Salman abed hadi
This work is licensed under a Creative Commons Attribution 4.0 International License.
