The Role of the 4Ps Marketing Mix Elements in Achieving Customer Satisfaction: Korek Telecom Company as a Model
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The research aims to determine the role of the marketing mix elements in achieving customer satisfaction at Korek Telecom Company. The sample population consisted of Korek Telecom Company service users in Baghdad, and the sample size was 100 customers. The researcher used the Statistical Package for the Social Sciences (SPSS) to measure the study variables, where the independent variable was the marketing mix elements and the dependent variable was customer satisfaction. A questionnaire was prepared for this purpose, consisting of 24 paragraphs. The study reached the following results: 1) There is a significant effect of the marketing mix elements on customer satisfaction at a 0.05 significance level (95% confidence), indicating that the marketing mix elements effectively and significantly impact customer satisfaction. 2) The predictive relationship index (Q2) for product, price, physical distribution, and promotion dimensions reached a value of 0.419, greater than zero, indicating predictive relevance of the model.
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